WHO ARE WE?

At Pretty Girl Co., we believe pretty is a lifestyle — not just a look.

We’re more than just clothes. We’re the original brand built for the girls who are soft but savage, feminine but focused, and always in their bag. Born from real hustle, PGC was created by a young Black woman who wanted more than fast fashion — she wanted something authentic. Something made for us.

Everything we drop is 100% original — no copied captions, no recycled designs, no watered-down energy. Just bold, bossy, beautiful pieces that help you stand out, not blend in. Whether you’re building a business, filming content, clocking in, or stepping out — you’ll always look and feel like that girl in PGC.

We’re not just a brand. We’re a movement. A community of Pretty Girls who are living soft, shining hard, and showing up for themselves every day.

Stay pretty. Stay paid. Stay powerful.

Welcome to Pretty Girl Co. 💅